Item Detail

Item Number 8120
Title Package As A Marketing Tool, The
Author Sacharow, Stanley
Condition VG+/NONE
Publisher Chilton Book Company
Place Published Radnor, PA
Date Published 1982
Edition 1st Edition
Binding Hardcover; 1st Printing
Notes 1st edition/1st printing. Binding is silver with gilt lettering on a black background. The book is clean, straight & tight. There is light rubbing and a touch of wear at the spine ends from shelving. On the upper corner of the front endpage, a sticker has been removed, leaving a lightly rubbed area. Pages are all clean without marks or tears. "Until about 1900, a package had to perform only two functions: (1) to ensure safe delivery of the product to the consumer, and (2) to protect the product and ensure its shelf life". Then, at the turn of the century, the package became a sales agent. ; B&W Illustration s; 9 1/4" x 6"; 206 pages
LoC or ISBN 0801969549
Keyword(s) Stanley Sacharow,Non-fiction,Advertising,First Edition,History
Category(ies) History Travel Exploration Places,Misc. & Collectible Non-Fiction
Price $27.00